Food lover and cooking expert Adrienne Fanning was wondering where to find all the ingredients to make her perfect dishes, when she came up with the idea of Sawcer: an app and cooking community to search for ingredients in your city and local shops. At the same time a way for small businesses to promote their products. I teamed up with Ady and her partner slash developer Tom for the journey.
We went from discussions over the dinner table to research, drawings, wireframes, testing and final app that is being launched during 2019. A look and visual language different from all other food apps was important. Instead of the classic farmer’s look we created an identity with bold colors and the happy saucepan logo, a reminder of the joy of cooking and sharing food.