Materia is a Swedish company designing and manufacturing furniture for modern work spaces and public settings. The brand stands for good design in terms of both beautiful and functional products focusing on the end user in order to create perfect meetings. Their target group are mainly architects and interior designers.
We created the campaign concept ”Design meets....” and a serie of ads where the pieces of furniture were put in different meetings and contexts. The campaign was featured in design, interior and architecture magazines in Scandinavia and Germany. Together with the campaign, a redesign of the website was launched as well.
In english: ”Design meets soul”, "Design meets jazz music", and ”Design meets happy hour”.
Photo by Erik Wåhlström.