Construfem is a social enterprise dedicated to promote women at risk of exclusion through training in construction. Their mission is to support vulnerable women as well as the construction industry to accomplish gender equality and training professionals to qualify the climate goals for 2030.
I was hired to design the brand identity with focus on empowering women, diversity and sustainability. Just like the name, the logotype consists of two parts; the construction world and women being joined together in a unity. The C and the f create an icon that refers to the female power symbol.
By deconstructing the symbol, graphic elements were created together with a set of colourful icons to use as visuals on assets such as presentations and social media.