Construfem is a social enterprise dedicated to promote women at risk of exclusion through training in construction. Their mission is to support vulnerable women as well as the construction industry to accomplish gender equality and training professionals to qualify the climate goals for 2030. 

I was hired to design the brand identity with focus on empowering women, diversity and sustainability. Just like the name, the logotype consists of two parts; the construction world and women being joined together in a unity. The C and the f create an icon that refers to the female power symbol. 

By deconstructing the symbol, graphic elements were created together with a set of colourful icons to use as visuals on assets such as presentations and social media.  

Firetiger offers creative solutions in marketing, copywriting, PR, business development and coaching. With lots of energy, passion and a problem solving mindset they boost your brand and business. 

Firetiger hired me to create their brand identity. It was an exciting project and brief with focus on a playful and fun expression. It resulted in an identity consisting of a logo, an F shaped as a flame and a dragon inspired tiger. The identity became the foundation for the web design as well.

Asteri is a talent agency based in Stockholm working with Europe’s fastest growing companies and the world's most established brands. It is a business unit within The Talent Company, focused on talent acquisition.

I facilitated the Asteri team through brand workshops, followed by development of the creative concept and the visual identity design.

The concept of the star is referring to Asteri as being the fire starter, bringing ideas to life and helping their clients to realize talent strategies. It is also a reference to the name Asteri (meaning star in Greek) and its ties to the mother brand The Talent Company. The result was a sparkling, fiery identity.

Unfold is an executive search agency based in Stockholm. They are are experts in leadership search, hiring and assessment, focusing on global innovation companies.

After the name was developed through brand workshops, I was hired to design the visual identity too, and so the folded U concept was born. The design process involved folded paper letters by hand that were refined digitally. The U shape can also be seen as it has stairs or steps, that illustrates succession and stepping up.

The project involved designing framework for the new website as well.

Archireef offers climate solutions by restoring degraded marine ecosystems. By using 3D printing technology and material science, they create the best suited artificial habitats for threatened marine life.

It was an honor to be hired for creating the Archireef brand logotype and visual identity. The logotype concept is developed from water ripple shapes and the negative space inside creates an image of the letter A. The circle shape is a reference to eco systems and planet earth. The flowing, organic lines reminds us of finger prints as well.

Andrew McLeod is a meditation and mindfulness consultant based in Barcelona offering guided sessions for companies and individuals with focus on awareness and compassion, for improved health and productivity.

I was hired to help Andrew with the branding design and after a couple of meditation sessions, the concept of the mindful logotype was formed. The identity with flowing letters was designed to reflect ocean waves, lightness and streaming thoughts.

The Fairnest is a platform and online shop gathering beautifully distinctive brands and hand-crafted limited edition designs with focus on sustainable, fair trade fashion.

I was given the opportunity to design the Fairnest brand identity. The logotype was designed with its characteristic ligature based on the idea of a nest, weaving together the s and the t.

The Talent Company is a new kind of consulting company based in Stockholm, Sweden. Specialising in HR and strategic talent management, they help companies succeed in talent decisions and organisational architecture. Most importantly, they help you create the people magic that will make your company unique.

I was hired early in the startup process to do the exciting work of the visual identity. The logotype design resulted in the little asterisk concept, symbolising stars and talents. It also created a playful way to communicate the logo together with additional information such as the company’s tagline.

In and Out Barcelona is a foodie project that went from being a simple blog to one of the most popular guides in Barcelona with personal stories covering where to eat, drink and hang out in the city.

it was a complex yet lovely project for me as a web and UX designer with full responsibility for the design all the way from art direction to designing mockups and mobile optimisation. It was challenging with a limited budget, transforming a blog into a user friendly and inspiring website using a customised Wordpress solution with an advanced CMR system.

Ancevska is a small real estate agency with a big heart in Gothenburg, Sweden. The agency specialises in matching homes with clients and offering legal advice, for a personal and exclusive experience.

For Ancevska I was hired to do the total rebranding, including art direction, visual identity, website/UX design and production of general campaign and brand material. The visual identity is inspired by Hestia, the goddess whose fire brought luck and protection of the homes and houses in Greek mythology.

Spanish Alter Ego offers flexible and dynamic Spanish classes online and face to face. The classes are run by teacher Nuria Juarez who applies her special alter ego method, using emotions and fun conversations with focus on personal growth and culture.

I helped Nuria to create the visual identity with logotype and graphic accessories to play with the alter ego concept and the idea of creating a Spanish version of yourself when learning a new language.

Studio Kontrast is a private dining society in Gothenburg, Sweden. I was hired to create the visual identity together with the artistic chef Simon Quartey. The little venue is characterised by its round table seating for intimate dinners with a unique table design, half marble and half wood.

Inspired by the split table, I designed visual identity and the logotype with a split O. In addition we developed an illustration by drawing from photographs taken of the table top surface.

Eat Ur Soup is the movement bringing a new food concept to Barcelona; "soup as a meal". A concept typically seen in cities such as New York and London, is now entering co-working spaces and offices in Barcelona to challenge the Spanish food traditions.

Since I love soup I was delighted to develop the branding and marketing material as well as the mascot Gordon, to stand out and create recognition around the movement.

After years of living in Gothenburg, Frida Rindevall decided to move back to her roots in in the very north of Sweden, to start her own company Rindevall Kommunikation. The brand offers strategy, copywriting and text production to the communication industry in Sweden.

When I designed the visual identity, it was built on the concept “The mountain and the sun”, which is a reference to Norrland and the nordic landscape where Rindevall is based. It is also reflecting the personality of Frida being a strong and powerful woman for whom nothing is impossible. 

Portier Technologies is a B2B start-up that serves the luxury hospitality market. Designed exclusively for high-end hotels that aim to generate more income from each guest, the Portier service offering is built around a call-enabled 4G smartphone placed in every hotel room.

As Art director and graphic designer for Portier my first project was the visual identity and logotype design.The key logo is a visualization of what Portier actually does for the hotel guest; opening doors to first class experiences and local gems. 

During the following year I got the opportunity to further develop the brand guidelines and together with the tech team, the design of the app/software as well.

Student Expat is a personal service for anyone who needs to find, apply and enrol in the best bachelors, masters and language programs in Barcelona and Spain.

I was hired to design the branding logotype which was based on the capital letters and the graduation hat symbol.

Volados is a free monthly publication and collaboration project with the Costa Rican literature foundation Leamos, containg short stories and poems. Distributed in the public transport and schools, it's aiming to raise interest for reading among the younger inhabitants. The name Volados comes from Volar which means to fly.

As Art Director and Designer of the project, I created the flying book logotype and design/layout of the publication as well as cover illustration for the first issue. A design that works on any printer, any paper, for volunteers and teachers to print and handout around Costa Rica. 

Food lover and cooking expert Adrienne Fanning was wondering where to find all the ingredients to make her perfect dishes, when she came up with the idea of Sawcer: an app and cooking community to search for ingredients in your city and local shops. At the same time a way for small businesses to promote their products. I teamed up with Ady and her partner slash developer Tom for the journey. 

We went from discussions over the dinner table to research, drawings, wireframes, testing and final app that is being launched during 2019. A look and visual language different from all other food apps was important. Instead of the classic farmer’s look we created an identity with bold colors and the happy saucepan logo, a reminder of the joy of cooking and sharing food.  

Make a Living is a Podcast in Sweden about how to build a professional career, following your heart. The HR specialists and recruiters Anna Höglund and Linda Zettergren are interviewing inspiring profiles who share their stories on career, passion and life.   

I created the visual identity containing the M logo, symbolising sound waves and heart beats. The green light color was developed to stand out on screens, expressing action and growth.

Materia is a Swedish company designing and manufacturing furniture for modern work spaces and public settings. The brand stands for good design in terms of both beautiful and functional products focusing on the end user in order to create perfect meetings. Their target group are mainly architects and interior designers.

We created the campaign concept ”Design meets....” and a serie of ads where the pieces of furniture were put in different meetings and contexts. The campaign was featured in design, interior and architecture magazines in Scandinavia and Germany. Together with the campaign, a redesign of the website was launched as well.

In english: ”Design meets soul”, "Design meets jazz music", and ”Design meets happy hour”.

Photo by Erik Wåhlström.

Business card design for window company Menta Fönster who are manufacturing and selling windows made of PVC.

Planoform are specialized in costumized, exclusive design solutions for kitchen, bathrooms and wardrobes. A minimalistic identity was made with a handwritten logo and handmade italian paper. The website was nominated in the Swedish Design Award.

Glögg is the most typical beverage for swedes during christmas. It is also a very popular christmas present. Like the company Stendahls for example who gave Glögg to all their costumers, partners and employees. A special package design was made with inspiration of dear Santa.